Why Business Growth requires the use of 7 P's - Not the Traditional 4

This article and podcast first appeared on the Creative Marketing Zone HERE!


Welcome back to another exciting episode of The Creative Marketing Zone podcast! Today we have a familiar voice on the show, Mike Rudd!

As you may recall, Mike was on back in episode 10, and he shared a wealth of knowledge about the importance of storytelling, why companies need to be leveraging more of it, and some excellent examples of brands leveraging stories to elevate their brand. 

Mike is a successful serial marketer working with clients of many well-known brands to help them creatively stand out in the digital landscape.

Currently, Mike is the Moneyball Media Buying and Digital Lead Generation Partner at Hutchinson Media Consultants, a media fusion agency that provides both traditional and digital media buying, creative and passionate digital media marketing strategies and more.

Mike is also the founder of Marketing Fun with Mike, which is all about helping people live the life they deserve, and Hashtag 59, a fun and adventurous travel blog. And he is also the author of several books, including the newest one that just hit the streets – The Passionate Marketing Revolution (PMR) the Time is NOW – which I am going to be picking his brain about today.

Mike Rudd, Founder and CEO of Marketing Fun with Mike and Hashtag 59,  Moneyball Media Buying and Digital Lead Generation Partner at Hutchinson Media Consultants

Listen to the Episode Below:

Listen/Download in iTunes | Google Play Store 

Key Takeaways From the Episode:

  • We all know the 4 P's of Marketing- product price, place, and promotion. Mike introduces three (3) new P's to the mix and why marketers need to incorporate these three additional P's to elevate their brand status and business growth.

  • Which "P" should deserve the most attention and why?

  • What "P" deserves the least attention?

  • How Mike came up with the concept to enhance the 4 P's for effective marketing.

  • Mike shares insights regarding the book publishing process, specifically in the self-publishing route. 

  • And so much more!

Key Resources:

Here it is folks! The PMR Revolution - a MUST READ for any Marketer or Business Owner in 2018 and Beyond!


CreateSpace.com, an Amazon company, helps independent self-publishers print books on demand or wholesale. 

How To Connect With Mike:

Website: Marketing Fun With Mike

Hutchinson Media Consultants

Hashtag 59

Linkedin: Mike Rudd

Instagram: @marketingfunwithmike


Facebook: @marketingfunwithmike

Twitter:  @MarketingMikeR